You know that feeling when you’re watching a movie, and a character suddenly starts explaining things in so much detail you find yourself pulled entirely out of the story? You experienced an “info dump.” And I bet you didn’t like it. The most familiar movie info dumps usually involve the villain explaining their entire plan … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (ie, build it and links will … Read more
Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable. Things like adding meta tags, maintaining a proper URL structure, adding internal links, and optimizing your images are all easy to do… but also easy … Read more
