Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (ie, build it and links will … Read more
Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable. Things like adding meta tags, maintaining a proper URL structure, adding internal links, and optimizing your images are all easy to do… but also easy … Read more
Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted the ability of these technologies to automate time-consuming tasks at scale, which can result in more successful campaigns. However, many professionals often have difficulty distinguishing between these concepts. “Artificial intelligence is essentially the term that defines the … Read more
