A 4-Step Customer Journey Map Process for Better Content Results [Template]

A 4-Step Customer Journey Map Process for Better Content Results [Template]

Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more

Google Search Console to show event rich results errors for missing locations

Google Search Console to show event rich results errors for missing locations

Google Search Console’s rich results report may now show you more warnings for event structured data markup if the event is missing a location. The search company posted this update here, stating “Google will start enforcing location requirements for events.” the notice Here is what Google posted: Google will start enforcing location requirements for events. … Read more

How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content? Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings. Let’s get started. Think … Read more

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