Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more
TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarre on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more … Read more
Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more
