They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more
You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more
More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities. You must get your arms around: Who is involved (and, I mean, every who) in content creation How content is created What content is created by whom Where content … Read more
