If you plan to acquire new technology to support your content strategy, don’t look at the eye-popping Marketing Technology Landscape Super Graphic from Chief Martec. The most recent version (from 2020) details 8,000 products categorized into advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Whether you viewed this … Read more
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
Content strategy is a wicked problem. Do not worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” I like information researcher Jeff Conklin’s description of wicked problems as those “not understood until after the formulation of a solution.” … Read more
