HubSpot has invested for years in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we built it to get the job done for them – through agents who qualify leads, resolve tickets, secure deals and drive results across the organization. That’s why we call HubSpot an agent customer platform.
Every few months someone asks a version of the same question “What happens to PPC managers after AI powers the platforms?“The question usually comes from fear, sometimes from frustration and often from the hope that there is still a lever to be pulled. At this point the answer has become clearer. PPC has not lost … Read more
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
