Halfway through 2023 and marketers are in a reflective mood. What should your focus be for the second half of the year? From a market perspective, the economy presents a frustrating challenge as job growth seems strong coming into summer. But some economists still predict economic headwinds in the fall, while many say those headwinds … Read more
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more
While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. I speak daily with Fortune 500 brands refocusing efforts and budgets from expensive paid advertising and doubling down on SEO. They see good SEO practices not only … Read more
