Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting … Read more
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more
January 19th – make a note of the date! Meta announced that Facebook ad campaigns will make changes to audience targeting. In response to pressure from the industry, Facebook parent brand Meta is keeping its previous promise and will reduce targeting settings for advertisers. This also suggests a broader trend. On the one hand, a … Read more
