Search advertising is thriving amid economic uncertainty, new report confirms

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more

YouTube Confirms Shorts Views Don’t Count For Monetization

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to monetize and earn revenue from videos, though not everyone is eligible to join it. Among other criteria, acceptance into the YPP requires 4,000 valid public … Read more

ajax-loader