AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
Google has launched related search for content pages, a new AdSense feature that displays search terms related to the content of the pages users are reading, the company announced Monday. An example of AdSense’s related search for content pages. Image: Google. Why we care. The main benefit here is that you may be able to … Read more
Content strategy is a wicked problem. Do not worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” I like information researcher Jeff Conklin’s description of wicked problems as those “not understood until after the formulation of a solution.” … Read more
