A poor storyteller can kill a great story. Think of all those great novels that turn into awful movies. Or, that amazing presentation you put together for the CEO who butchered it. I recently watched a CEO on stage throw his staff under the bus because he didn’t understand the presentation. He started skipping slides … Read more
Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry and, eventually, for other clients. When her teaching stint ended and the Wisconsin native settled in Canada, Sarah increased her entrepreneurial activities. She continued creating content for … Read more
