Whether you’re using it to complement your existing inbound marketing efforts or to revitalize your entire strategy, social media is an effective tool to achieve your marketing goals.
Marketing
3 Email Design Trends for Content Marketers to Use in 2022
Marketers are anticipating another busy year with customers at the forefront. So, of course, email remains a primary engagement tool in their arsenal. However, given that 40% of marketers have reported budget cuts for their email strategy during the pandemic, it will not be an easy task. This is exactly why impeccable email design will … Read more
You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]
![You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/better-way-build-content-strategy-390x215.png "You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]")
Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more
