10 tips for writing engaging content previews for social media

10 tips for writing engaging content previews for social media

Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more

Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of ​​launching a digital platform that would allow easy access to facts. All they needed, … Read more

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