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Have you ever gone to see a movie that got worse than you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it?
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top]there’s something more [important]which is ranking for the right keywords.” Ranking for the topics your target audience is searching … Read more
![Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653876025_.png "Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]")
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
