Marketers are anticipating another busy year with customers at the forefront. So, of course, email remains a primary engagement tool in their arsenal. However, given that 40% of marketers have reported budget cuts for their email strategy during the pandemic, it will not be an easy task. This is exactly why impeccable email design will … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
With consumer behavior evolving and the sheer volume of content being produced, content marketers cannot rely solely on historical SEO performance data as indicators of future success. Google’s mission hasn’t changed – it just wants to provide the best answer for every query. However, its ability to provide the best answer has evolved so it … Read more
