![Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1659817819_.png "Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]")
I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more
Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals. But fixing on those metrics causes … Read more
We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon? Some marketers and innovators say yes. … Read more
