More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities. You must get your arms around: Who is involved (and, I mean, every who) in content creation How content is created What content is created by whom Where content … Read more
Measuring content ROI is a near impossible task. Too often, that statement ends the conversation about proving the value of content marketing. But the difficulty in tying content directly to the bottom line doesn’t mean content marketing isn’t a contributor to a business’ success. The failure to understand that too often leads to the demise … Read more
![What’s Your Word for 2023? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1673087428_.png "What’s Your Word for 2023? [Rose-Colored Glasses]")
Happy New Year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions. Or … Read more
