Many industries grapple with unknowingly using AI-generated content. In higher education, for example, educators want students to write original content so they can evaluate students’ unassisted skills. So their use of AI content detection tools makes sense. But what about marketing? Does it matter whether a writer uses generative AI, such as ChatGPT, Google’s Bard, … Read more
When did your marketing team stop caring? Last week, I asked that question of a CMO at a B2B technology company. I surprised myself by asking it and quickly clarified. I didn’t mean they didn’t care about their jobs. I wanted to know when they stopped caring about the topic of their employer’s business. A … Read more
Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more
