None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. … Read more
You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up is “all about making your boss’s job easier.” That sounds nice, but really? Is that what’s going on here? Others, like this one from Harvard Business Review, define up … Read more
![A 4-Step Customer Journey Map Process for Better Content Results [Template]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/04/customer-journey-map-process-template-390x215.png "A 4-Step Customer Journey Map Process for Better Content Results [Template]")
Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more
