Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to understand the best way to proceed. But many people erroneously equate “best” with “infallible” or “in every circumstance.” That’s not the best thinking for best practices. But some best … Read more
The internet never forgets. That famous meme dates to at least the early 2000s. The digital internet acts as a more permanent version of what philosopher and sociologist Maurice Halbwachs deemed as the “collective memory” in his book of the same name almost 100 years ago. He concludes societies have a collective memory that depends … Read more
You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more
