![Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1657286118_.png "Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]")
A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more
![You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/better-way-build-content-strategy-390x215.png "You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]")
Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more
According to an Instagram survey, 50% of people visited a website to buy a product or service after seeing it in stories. Once you’ve learned how to add a link to an Instagram story, you can drive traffic to your website and increase conversions and sales. Here’s a quick, step-by-step guide on everything you need … Read more
