How To Create a Content Marketing Strategy for Your Personal Brand

How To Create a Content Marketing Strategy for Your Personal Brand

Updated August 17, 2022 Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article. With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future … Read more

What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]

What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]

Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more

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