![How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/how-create-blockbuster-b2b-stories-sell-390x215.png "How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]")
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more
![Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/02/content-analytics-meaningless-unless-you-have-agreement-390x215.png "Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]")
If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more
“It’s time to make the donuts.” This phrase from a 1981 Dunkin’ Donuts ad campaign has become part of our workplace culture. People use it to talk about preparing to do something repetitive, grueling, or meaningless. But that’s a misreading of the original message. The ad featured Fred the Baker, who woke up very early … Read more
