I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
Purpose Washing: How To Do It Right” title=”Purposeful Marketing > Purpose Washing: How To Do It Right” />Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will … Read more
![Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/09/1662174916_.png "Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]")
I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more
