![Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/building-a-content-strategy-390x215.png "Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]")
Which part of a tightrope walk takes the most courage? Most people believe it’s the first step out on the rope. But the tightrope walker who narrates one of the short stories in the collection Vigilantes of Love says that’s not the case: “The hardest was the step after the first. That’s where you gained … Read more
You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content? Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings. Let’s get started. Think … Read more
Updated March 7, 2022 In the rush to get on the front page of Google search results, a major opportunity stands out as the most useful and relevant: featured snippets. At the top of many informational searches, these bits of text provide a quick answer to a searcher’s question. Since featured snippets outrank standard list … Read more
