![What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1659206716_.png "What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]")
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more
We’re exhausted. Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re tired. Didn’t somebody say 2022 would be better? The last two years have created a kind of fatigue that’s hard to pin … Read more
Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals. But fixing on those metrics causes … Read more
