You know that feeling when you’re watching a movie, and a character suddenly starts explaining things in so much detail you find yourself pulled entirely out of the story? You experienced an “info dump.” And I bet you didn’t like it. The most familiar movie info dumps usually involve the villain explaining their entire plan … Read more
Is every company now a media company? Though the answer has yet to be written definitely, I know how most content marketers would respond. Every successful company’s marketing strategy includes a functioning media management operation. Put simply, today, you may not be a media company, but you are definitely starting to operate like one. Even … Read more
Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more
