Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, helped Simon conceive Start With … Read more
Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more
Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less. Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing. Furthermore, Google’s focus on the person behind a search accelerated the convergence and … Read more
