“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad. That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great … Read more
Yes, writing is hard. When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help you craft engaging text. You have content plans to follow and deadlines to meet. That’s when fear arises. Raise your hand if one of these … Read more
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the US gives official thanks, in the spirit of … Read more
