Like millions of people, I sat spellbound in front of my screen for Peter Jackson’s nearly nine-hour three-part documentary The Beatles: Get Back. The series consists of more than 60 hours of video and 156 hours of audio, originally recorded by director Michael Lindsay-Hogg. The team behind the Disney + show spent years editing the … Read more
Imagine 31 films, all of which have very similar plots. Some have the same lead actor (with a different character name and job). Performers appear in supporting roles across the cast. And each debut takes place on the same cable channel for two months. This repetition sounds like a formula for failure, doesn’t it? Not … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
