AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. I’ve rounded up most of the biggest suspects when it comes to content that … Read more
Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more
