Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more
![How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/how-create-blockbuster-b2b-stories-sell-390x215.png "How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]")
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more
Updated Feb 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or … Read more
