Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step in the content creation production process. The result is nearly every piece of content is planned through the lens of a writer. By the time a typical creative brief … Read more

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more

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