![Which is Best for You? [+Checklist]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/Brand-Refresh-vs-Rebrand-Which-is-Best-for-You "Which is Best for You? [+Checklist]")
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.
Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]
![Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661040025_.png "Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]")
A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around a lot. I replied, “Sure, push away.” The word was strategy. I had talked a lot in the webinar about how the content itself provides no sustainable competitive advantage. … Read more
