One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract in-store traffic, online or phone orders, … Read more
You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and what it all means to marketers. Go and read them. Most are pretty good. If you need some direction: So, I won’t provide a bunch of definitions here. Instead, … Read more
Google’s principle of EAT — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin … Read more
