“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais … Read more
Much like investing, creating content that always brings visitors to your website or social media can have compounding returns over time. Evergreen content is anything you create for your website, blog, or social media that has sustained interest over time. For example, evergreen content might be “How to Start Eating Healthy” for a nutritionist. A … Read more
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before.
And then something happened, and you need to pivot your content.
