Is it a ranking factor?

Is it a ranking factor?

Getting lots of links from other websites quickly sounds like it should be a positive thing for any website. But could it hurt rather than help your rankings? Or does link speed not matter at all to Google? Is it really just a made up SEO term? Read on as we explore the origins of … Read more

You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]

You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]

Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more

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