An effective email marketing campaign has the power to build your brand, engage existing and potential customers, and persuade them to take action.
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Google gives websites more control over indexing with the new Robots tag
A new Robots tag called indexifembedded, websites can give Google more instructions about what content to index in search results. You can use this tag to instruct Google to only index content on a page if it is embedded through iframes and similar HTML tags. The indexifembedded tag overrides the noindex tag. That is, you … Read more
Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]
![Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/your-audience-isnt-interested-in-just-facts-anymore-390x215.png "Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]")
Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of launching a digital platform that would allow easy access to facts. All they needed, … Read more
