Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews are credible, and navigating a massive variety of products. Microsoft’s shopping tools, including those on Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address … Read more
Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running. You don’t think about how you work as long as marketing efforts progress. Unspoken rules and unwritten assumptions govern how things are done. Sometimes, the proverbial check-engine light comes on. You stop for a minute, make … Read more
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the … Read more
