Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve heard a podcast or two. You’re not alone. US podcast audiences hear an average of four to five podcasts per week, according to Infinite Dial.
Local SEO has historically been viewed as the art of directory optimization, Google business profiles, and local ads. And while these methods are effective for finding you in local search, they are only the tip of the iceberg of a successful local SEO strategy. Content plays a bigger role in local SEO than you might … Read more
![Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/you-dont-need-unified-content-process-yet-1-390x215.png "Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]")
The pandemic has caused organizations (finally) to worry about building a strategic content development function. As a result, I see more and more content marketing executives faced with the challenge of solving how content flows through the company. It is important that companies finally learn what it means to act like a media company. It … Read more
