Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the … Read more
![What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1655802023_.png "What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]")
Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more
![To date or not to date? That’s the wrong content question [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1652042722_.png "To date or not to date? That’s the wrong content question [Rose-Colored Glasses]")
Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. … Read more
