Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more
You’re doing everything in your power to craft amazing content. You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more. But the results you get don’t match the effort you put in. What are you doing wrong? The game has changed. Simply doing the … Read more
What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry … Read more
