How To Create a Content Marketing Strategy for Your Personal Brand

How To Create a Content Marketing Strategy for Your Personal Brand

Updated August 17, 2022 Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article. With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future … Read more

What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more

Why You Should Press Pause on Your Content Strategy

Why You Should Press Pause on Your Content Strategy

June is the perfect time to reflect on your content and marketing strategy. What’s working? What isn’t? What needs to change going into the next season? What should we double down on? But before you do. Take a deep breath. Break. Reflecting on anything in 2022 feels particularly challenging. COVID-19? Everybody’s got it. global conflict? … Read more

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