Strategic

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

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Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more

How Strategic Content Planning Helps You Say Yes – and No

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How Strategic Content Planning Helps You Say Yes – and No

What happened to strategic planning – once a core element of marketing operations? You may be saying, “Strategic planning is still a core piece of what we do.” Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) … Read more

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