How Strategic Content Planning Helps You Say Yes – and No

What happened to strategic planning – once a core element of marketing operations? You may be saying, “Strategic planning is still a core piece of what we do.” Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) … Read more

How planning can fail [Rose-Colored Glasses]

An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the post were what you might suspect. Some people encouraged the poster to interview people who fit their personalities to find out what they’re struggling with. Others spoke of overcoming … Read more

Bing introduces travel-focused results pages and a travel planning hub

Microsoft Bing has introduced a new travel search experience, the company announced on Friday. The new experience consists of travel-focused search results pages for travel destinations as well as a new travel planning and booking hub known simply as the Travel Guide. Why we care. Search engines have been expanding their travel offers for years … Read more