Yet Another Reason Not To Build Your Content Home on Rented Land

Yet Another Reason Not To Build Your Content Home on Rented Land

It seems like a good time to talk about rented land again. This week, Twitter accepted Elon Musk’s bid to purchase the company in a leveraged buyout and take it private. Apparently, Musk loves the product so much that he bought the company. Does that sound familiar? Gen X and Baby Boomers might remember the … Read more

For Better Content Marketing, Listen First, Create Last

For Better Content Marketing, Listen First, Create Last

I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more

How To Manage Leaders Out of Your Content Approval Process

How To Manage Leaders Out of Your Content Approval Process

You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up is “all about making your boss’s job easier.” That sounds nice, but really? Is that what’s going on here? Others, like this one from Harvard Business Review, define up … Read more

ajax-loader