Fun fact: A low follower count isn’t necessarily a bad thing. In fact, some accounts with few followers generate more customers than larger ones. Ultimately, it depends on the context (ie, qualitative social media metrics). For example, 460 followers might not seem like a lot. But if more than 50 percent of those followers are … Read more
You don’t need content creators with deep vertical experience to develop a unique viewpoint that makes your brand compelling to target audiences. By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But mistakes in the partnership can lead to poor content and reduce internal support for SME content … Read more
Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more
