It happens every Jan. 1. People set goals for the new year – and most stop working to achieve them within a month. The same thing happens after webinars, conferences, how-to articles, goal-focused podcasts, or motivational videos. People feel inspired to do something. As with New Year’s resolutions, people get hyped up and may take … Read more
You don’t need content creators with deep vertical experience to develop a unique viewpoint that makes your brand compelling to target audiences. By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But mistakes in the partnership can lead to poor content and reduce internal support for SME content … Read more
Updated May 19, 2022 If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience. First, though, you must know two things: who the content is … Read more
