Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, helped Simon conceive Start With … Read more
Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more
You’re doing everything in your power to craft amazing content. You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more. But the results you get don’t match the effort you put in. What are you doing wrong? The game has changed. Simply doing the … Read more
