![Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661040025_.png "Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]")
A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around a lot. I replied, “Sure, push away.” The word was strategy. I had talked a lot in the webinar about how the content itself provides no sustainable competitive advantage. … Read more
Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated. We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating … Read more
We’re exhausted. Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re tired. Didn’t somebody say 2022 would be better? The last two years have created a kind of fatigue that’s hard to pin … Read more
